A big thank-you to Footwear News for profiling our new Madison Avenue boutique! It’s been a labor of love and we are thrilled to be recognized for bringing something new and fresh uptown.
A few highlights…
On what sets Madison apart from the other Blue&Cream locations:
Although the opening of Madison Avenue marks Blue&Cream’s second store in NYC, the Upper East Side door operates far differently. The Bowery location, is more foot traffic focused and has a heavy emphasis on top-tier Nike women’s product and fluid sizing in footwear, from 4 to 14. The Upper East Side location, much like the Hamptons door, is much more personal-styling focused (and will) become “a neighborhood center,” where people will become enamored with its in-house style specialists.“
On our hallmark personal styling:
“Because of our relationships with our clients in the Hamptons, we developed these family relationships. The kids now will grow up with Blue&Cream seasonal shopping, so they’ll come to the Hamptons in the summer and toward the end of the year, just like a normal retail trade cycle, we’re in back-to-school mode. They’ll make an appointment, parents sit on the couch and we’ll spend an hour going through the styling… the way that people shop is more appointment-based, with a stylist who knows their style and is planning for them in advance of their appointment. When they arrive, they’re going to have a wardrobing experience rather than picking off the rack one by one.”
On our exlusive in-house lines:
“The Tile Club is the fashion of the moment, which are cashmere sets elevated from fleece and cotton and sweatshirts in the colors of the season that make them easy for women to put on and go. She gets around in her white-on-white Air Force 1s and puts it with this Tile Club cashmere set. And a guy could throw on wild Jordans and put them head-to-toe with his Blue&Cream Collection grayscale fleece set“. In addition to selections from Nike and the Gucci x The North Face collab, shoppers will be able to shop looks from LoveShackFancy, Golden Goose, Chrome Hearts, Aviator Nation and others.
On the store’s unique aesthetic and curated artwork:
“I’m a museum gallery, essentially sharing with my customers’ parents where this all came from… the customers want to discover, but they also need a little bit of an education around things that translate from the culture to the contemporary styling. It’s represented and presented uniquely to give them something they’ve never seen and didn’t know that they needed to learn about.”
Check out the full article here on FootwearNews.