NEW + LIMITED EDITION

DIAMOND BOMB COLLECTION

Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.

NEW

GLOW, PLUMP + STRENGTHEN:
3-IN-1 DEW IT ALL SERUM

Meet Dew N Plump Hydrating Nectar Glow Serum.

NEW

THE REAL QUICK BRIGHTENING FIX

Wake up your face with Bright Fix Instant Brightening + Blurring Powder.

NEW

THE CLEAR THINKER
CLARIFYING SHAMPOO

Break through the buildup—clarify + boost

shine with a color-safe shampoo

infused with Salicylic Acid.

TODAY’S FORECAST: HOT FENTY FAVES

Soak in the sun with the ultimate summer staples.

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

BESTSELLER NEW

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick

LIMITED EDITION NEW

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer

BESTSELLER

75ml Bottle of Fenty Eau de Parfumon a cream colored background.

A bottle of Fenty Eau de Parfum and its shadow reflecting on white background.

Fenty Eau de Parfum

BESTSELLER

Open container of Fenty Parfum Body Creme on a light beige background.

Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Crème

NEW

Dew N Plump Hydrating Nectar Glow Serum

Dew N Plump Hydrating Nectar Glow Serum

Dew N Plump Hydrating Nectar Glow Serum

NEW

Bright Fix Instant Brightening + Blurring Powder — Cinnamon

Bright Fix Instant Brightening + Blurring Powder — Cinnamon

Bright Fix Instant Brightening + Blurring Powder

Hydra Vizor Hues tinted moisturizer sunscreen refill in shade 4 against a lavender background.

Shade 10 model imagery grid for Hydra Vizor Huez Tinted Moisturizer with claim that 100% agree it works well with their skin tone.

Hydra Vizor Huez SPF 30 Refillable Tinted Moisturizer Set

BESTSELLER

Open compact of the Invisimatte Setting Powder and sponge on a light background.

Side-by-side of model's face before and after the application of Pro Filtr'r foundation and Invisimatte Instant Setting Powder on light-medium skin tone.

Invisimatte Instant Setting + Blotting Powder

BESTSELLER

Fenty Hair The Rich One Moisture Repair Shampoo aluminum bottle with a pump on a blue background.

Curly medium-length hair before and after one use of Fenty Hair Moisture Repair Shampoo and Damage Repair Treatment, curls are defined, hair is shiny, appears healthier and hydrated. Fenty Hair is for all hair types + textures.

The Rich One Moisture Repair Shampoo

DIAMOND BOMB COLLECTION

Comin' to drip you head-to-toe in diamonds + next level illumination.

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

BESTSELLER NEW

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick

LIMITED EDITION NEW

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.

Shadowstix Longwear Eyeshadow Stick

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Pink Ice

Diamond Bomb All-Over Diamond Veil — Pink Ice

Diamond Bomb All-Over Diamond Veil

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Miss Prissy on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Miss Prissy.

Shadowstix Longwear Eyeshadow Stick

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Trophy Wife

Diamond Bomb All-Over Diamond Veil — Trophy Wife

Diamond Bomb All-Over Diamond Veil

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Champion on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Champion.

Shadowstix Longwear Eyeshadow Stick

MWAH HERE’S 20% OFF SELECT LIP FAVES

Serve smooches all summer and secure a free travel bag on $80+ orders.

BESTSELLER

An open Fenty Icon Velvet lipstick tube on a light background.

medium skin toned model wearing icon velvet longwear liquid lipstick in shade mvp

Fenty Icon Velvet Liquid Lipstick

Closed tube of Gloss Bomb Heat lip gloss and plumper in the shade Lemon Lava on a grey background.

light skin tone model wearing Gloss Bomb Heat Universal Lip Luminizer + Plumper in shade Lemon Lava

Gloss Bomb Heat Universal Lip Luminizer + Plumper

Poutsicle Hydrating Lip Stain — Summatime Collection: Gem and I

light skin tone model wearing poutsicle hydrating lip stain in shade gem and i

Poutsicle Hydrating Lip Stain

BESTSELLER

Jar of lip paint stood on a gray background

light skin toned model wearing stunna lip paint in the shade uncensored

Stunna Lip Paint Longwear Fluid Lip Color

2 sizes 9 shades

Open tube of Pro Kiss'r Luscious Lip Balm in shade Latte Lips on grey background.

Smear of Pro Kiss'r Luscious Lip Balm in shade Latte Lips on white background.

Pro Kiss'r Luscious Lip Balm

BESTSELLER

A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fenty Glow on a grey background.

medium skin toned model wearing gloss bomb universal lip luminizer in Fenty Glow

Gloss Bomb Universal Lip Luminizer

2 sizes 12 shades

BESTSELLER VIRAL FAVE

plush puddin kalahari melon green component on a lilac background

dark hair model wearing plush puddin kalahari melon on her lips

Plush Puddin' Intensive Recovery Lip Mask

fenty treatz kalahari melon on a lavender background

Fenty Treatz Hydrating + Strengthening Lip Oil — Kalahari Melon

Fenty Treatz Hydrating + Strengthening Lip Oil

NEW

Gloss Bomb Oil Luminizing Oil and Gloss in shade Fussy product against a concrete background.

Gloss Bomb Oil Luminizing Oil and Gloss in shade Fussy on light, medium, and deep skin tones. Fussy is a sparkling fusty pink.

Gloss Bomb Oil Luminizing Lip Oil 'N Gloss

BESTSELLER

Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y

Gloss Bomb Stix High-Shine Gloss Stick — Is it Fu$$y

Gloss Bomb Stix High-Shine Gloss Stick

Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.

Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty hair

fenty beauty

fenty skin

image of Rihanna in black and white with long straight dark hair

fenty fragrance