NEW

A GRIP YOU’LL TRIP FOR

Makeup-gripping primers swirled with skincare that extend makeup wear up to 12 hours.

LIMITED EDITION

SALTED CARAMEL COLLECTION

A scent so yummy, we brought it back in your fave hydration essentials—including Butta Drop Body Milk.

CATCH YOU IN EVERY COLOR

Swipe on a hue for every mood.

TODAY’S FORECAST: HOT FENTY FAVES

Soak in the sun with the ultimate summer staples.

THE MISTA HAIR + BODY FRAGRANCE MIST

Dropping 9/1: The head-turning power of a good hair day, bottled in an irresistible scent.

GET THE DEETZ

NEW

Grip Trip Hydrating + Plumping Primer

Grip Trip Hydrating + Plumping Primer

Grip Trip Hydrating + Plumping Primer

NEW

Grip Trip Mattifying + Blurring Primer

Grip Trip Mattifying + Blurring Primer

Grip Trip Mattifying + Blurring Primer

COMING SOON

The Mista Hair + Body Fragrance Mist

The Mista Hair + Body Fragrance Mist

The Mista Hair + Body Fragrance Mist

NEW

Butta Drop Hydrating Body Milk — Salted Caramel

Butta Drop Hydrating Body Milk — Salted Caramel

Butta Drop Hydrating Body Milk

1 sizes 2 shades

NEW

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter — Salted Caramel

100% agree it conditions, nourishes + restores skin's suppleness

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

1 sizes 5 shades

NEW

Plush Puddin' Intensive Recovery Lip Mask — Salted Caramel

Before and after of model's lips with Fenty Skin Plush Puddin' Lip Mask.

Plush Puddin' Intensive Recovery Lip Mask

BESTSELLER

75ml Bottle of Fenty Eau de Parfumon a cream colored background.

A bottle of Fenty Eau de Parfum and its shadow reflecting on white background.

Fenty Eau de Parfum

NEW

Dew N Plump Hydrating Nectar Glow Serum

Dew N Plump Hydrating Nectar Glow Serum

Dew N Plump Hydrating Nectar Glow Serum

Hydra Vizor Hues tinted moisturizer sunscreen refill in shade 4 against a lavender background.

Shade 10 model imagery grid for Hydra Vizor Huez Tinted Moisturizer with claim that 100% agree it works well with their skin tone.

Hydra Vizor Huez SPF 30 Refillable Tinted Moisturizer Set

DIAMOND BOMB COLLECTION

Comin' to drip you head-to-toe in diamonds + next level illumination.

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil — Lavender Luv'r

Diamond Bomb All-Over Diamond Veil

BESTSELLER NEW

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick — How Many Carats?!

Gloss Bomb Stix High-Shine Gloss Stick

LIMITED EDITION NEW

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer — How Many Carats?!

Body Lava Body Luminizer

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade How Many Carats?! on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade How Many Carats?!.

Shadowstix Longwear Eyeshadow Stick

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Pink Ice

Diamond Bomb All-Over Diamond Veil — Pink Ice

Diamond Bomb All-Over Diamond Veil

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Miss Prissy on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Miss Prissy.

Shadowstix Longwear Eyeshadow Stick

NEW VIRAL FAVE

Diamond Bomb All-Over Diamond Veil — Trophy Wife

Diamond Bomb All-Over Diamond Veil — Trophy Wife

Diamond Bomb All-Over Diamond Veil

LIMITED EDITION

Open shot of Shadowstix Diamonds Diamond Veil Eyeshadow Stick in shade Champion on a concrete background.

Model wearing Shadowstix Diamonds Diamond Veil Eyeshadow Sticks in shade Champion.

Shadowstix Longwear Eyeshadow Stick

Complexion product shot with swatches of Eaze Drop Skin Tint, Eaze Drop Skin Tint Stick, Pro Filter Powder Foundation, Pro Filter Soft Matte Liquid Foundation.

COMPLEXION CHEAT SHEET

Find the right base for your face—all in one place.

Model wearing Trace'd Out Pencil Lip Liner and holding Trace'd Out Lip Pencil Liner in Coal Blooded.

FENTY ARTISTRY TIPS

Breaking down makeup looks that everyone's talking about.

Rihanna wearing Soft'lit Luminous Longwear Foundation.

RIHANNA'S LOOKS

All the deetz on Rihanna's latest beauty looks to recreate at home.

THE FENTY BEAUTY BRANDS

Rihanna's vision of haircare, makeup, skincare + fragrance for all.

fenty hair

fenty beauty

fenty skin

image of Rihanna in black and white with long straight dark hair

fenty fragrance