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Home / About the Brands
MEET THE WORLD OF FENTY BEAUTY BRANDS

Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skintones + types and hair textures.

FENTY BEAUTY

This is where Rihanna started it all, for all. More than just makeup, it’s a mission with a vision, serving foundation that put every tone on the map. Launching color that created new ways of being and seeing with loaded pigments and freestyle formulas.

EXPLORE

FENTY SKIN

Great skin makes great makeup. Start your base with Fenty Skin—smart, high-performance skincare with a clear mission: treat, smooth and tighten the look of pores, day and night, under
makeup and over time. Never
complicated, always clinical

EXPLORE

FENTY HAIR

The radically transformative power of hair? Rihanna owns that. But serving looks and switchin’ styles can take its toll. Enter Fenty Hair: a new era of repair. It’s a line that infuses repair into every step for styles that won’t stop. Your hair on Fenty? 
It’s stronger by the style.

EXPLORE

FENTY EAU DE PARFUM

Like its creator, Fenty Eau De Parfum turns the invisible into the unmissable, attracting all the attention. It’s a bold, complex statement that’s raw yet warm, floral yet spicy. It’s rare + unforgettable—it’s scent that’s meant to be seen.

EXPLORE
“What began as a concept, a desire really, for every person to feel truly represented, and not only included, but celebrated, has now become bigger than I ever imagined.” –Rihanna

THE FENTY HALL OF FAME

They changed the game + are loved forever.

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SOFT MATTE
open bottle of Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation with pump dispenser in shade 420 on concrete background before + after imagery for shade 420 in pro filt'r soft matte longwear foundation

Pro Filt'r Soft Matte Longwear Foundation

2 sizes 52 shades
4.4 star rating
(9391)
$40.00
EXCLUSIVE
Bundle of Fenty Skin Start'r Set containing full-size versions of Total Cleans’r Face Cleanser, Fat Water Serum Toner, and Hydra Vizor Mineral Sunscreen. Before and after side-by-side of model's face showing the progress after 4 and 8 weeks of using the Fenty Skin Start'r routine.
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Fenty Skin Start’rs Full-Size Bundle with Mineral SPF

4.1 star rating
(7)
$89.00
Shop Now
BESTSELLER
Fenty Hair shampoo next to deep conditioner, hair damage repair treatment, and 5-in-1 heat protectant hair styler. Fenty Hair Deep Moisture Repair Full-Size Bundle includes shampoo, deep conditioner, hair treatment, and a heat protectant hair styler.

Deep Moisture Repair The Maintenance Crew Full-Size Bundle

4.5 star rating
(157)
$133.00 $121.00
BESTSELLER
75ml Bottle of Fenty Eau de Parfumon a cream colored background. A bottle of Fenty Eau de Parfum and its shadow reflecting on white background.

Fenty Eau de Parfum

3 sizes
4.1 star rating
(4958)
$140.00
BESTSELLER
Fenty Hair The Comeback Kid Instant Damage Repair Hair Treatment Bond Builder tube made of 50% post-consumer recycled plastic on a pink background. The Comeback Kid Instant Damage Repair Treatment Bond Builder

The Comeback Kid Instant Damage Repair Treatment Bond Builder

2 sizes
4.6 star rating
(303)
$38.00
BESTSELLER
A closed tube of Gloss Bomb Universal Lip Luminizer in the shade Fenty Glow on a grey background. medium skin toned model wearing gloss bomb universal lip luminizer in Fenty Glow

Gloss Bomb Universal Lip Luminizer

2 sizes 12 shades
4.7 star rating
(6605)
$22.00 $17.60
RIHANNA'S FAVE
An open tub of Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter on a lilac background. Model wearing Jumbo Butta Drop Whipped Oil Body Cream with Tropical Oil + Shea Butter.

Butta Drop Whipped Oil Body Cream with Tropical Oils + Shea Butter

3 sizes 4 shades
4.8 star rating
(1913)
$45.00
BESTSELLER
Open container of Fenty Parfum Body Creme on a light beige background. Close-up of the Fenty Parfum Bode Creme container top.

Fenty Parfum Body Crème

4.7 star rating
(554)
$86.00
VIRAL FAVE
Lux balm product shot on a lavender background. Texture smear of lux balm lip balm on a white background.

Lux Balm Ultra-Hydrating Cherry Lip Balm with Barbados Cherry + Vitamin E

4.2 star rating
(325)
$16.00
BESTSELLER
Open compact of the Invisimatte Setting Powder and sponge on a light background. Side-by-side of model's face before and after the application of Pro Filtr'r foundation and Invisimatte Instant Setting Powder on light-medium skin tone.

Invisimatte Instant Setting + Blotting Powder

4.5 star rating
(332)
$38.00
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